Client

RebelleCare is a beauty care company that uses nature as the blueprint for hair and skin care

Project

Branding (Brand Identity and Strategy, Packaging Concepts, Social Content Concepts)

POWERED BY NATURE

INSPIRED BY TEXTURE

DRIVEN BY COMMUNITY

Brand Elements

texture

At RebelleCare, texture is everything

The natural curves & organic shapes that are formed by mother nature’s flora can be found in the coils & curls of the hair that RebelleCare loves to nurture. RebelleCare’s products mimic this versatility. Like the ridges of an aloe vera plant and the ripples in H2O, no strand is the same.

nature

The grass is greener - but only where you water it

RebelleCare knows that nature is the blueprint – caring for plants shows us how to care for our bodies. Hydrate, nurture, repeat. Their brand colors reflect nature, because the earth has given us everything we need. RebelleCare’s signature R logo is reminiscent of the natural shape of leaves and the organic movement of water.

reb·el

reb·el / verb / resist convention

Unconventional. Rebellious. Revolutionary. RebelleCare knows that the coils & curls that so graciously defy gravity have been redefined since we first drew breath. In a sea of natural beauty companies, RebelleCare stands out, as they are bold in the way that they put community over commodity, & connection before consumption.

Building the Brand

Infusing RebelleCare’s brand elements into their logo was crucial to crafting a cohesive brand identity that represents their boldness & their values. The retro inspired display typeface, Tan-Buster, was the perfect place to start.The R, representing ‘Rebelle’ has been modified to remind us of shapes that occur in nature, like the curve of leaves and organic movement of water. 

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“Thank you Blue Mango for organizing my ideas! It really helps me communicate the storyline of my brand to new customers. Looking forward to working with you again very soon”

RebelleCare (Color)

Krystal Carr

RebelleCare

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